What is a digital experience and the age of experiences?
What is a digital experience and the age of experiences?
There are many companies that are doing good digital marketing campaigns, but if it is the only thing we talk about, we would be missing the point because the digital experience has the power to transform every aspect of our lives.
They change the way we feel, the way we travel, the way we spend our money, do our work, and even the way we relate to the entire world.
Imagine a family visiting a famous theme park for the first time, working parents who never dreamed of being able to afford that vacation with their children. Today, with the right message, at the right time, plus a few clicks or “swipes”, they were able to buy their tickets to the park, buy their plane tickets. This is how a digital experience took them to a magical place in the real world.
Imagine a new digital experience that allows you to buy clothes without having to try them on. Without shelves, without hangers, without rooms to try on clothes. All you need is your phone with a bit of augmented reality that turns everything you see into an element clickable, in your size and at the best price. I believe that the online world seamlessly merges with the real world from the comfort of our own homes, and the end result is that you can look fabulous through a digital experience.
Life is much better thanks to digital experiences, and we know that some are designed to blow our minds, while others are completely invisible and hidden in everything we do in our day-to-day.
Regardless of their intention, digital experiences must be provocative, they need to be personal, they need to be predictive, and above all, they must be flawless. They must work without interruption. This is the age of the digital experience.
Customers expect great experiences in the era of digital experiences, and businesses must re-imagine how they will interact with their customers in a digital environment; the status quo is no longer an option in a non-digital world.
I believe that experience is the basis for a new competition. Businesses in all industries are seeking to differentiate themselves with experiences that they are able to offer. Because no one wants to be disruptive with a “better” mobile app, brands and businesses are creating new digital experiences to connect directly with consumers—just watch how shopping has become a competitive sport.
From driving to participating in new programs to providing existing government services, any citizen would rather use a mobile application than wait all day in line. It is all so simple to imagine, but it is very difficult to do. What is needed?
Great digital experiences begin with great content that is beautifully designed, captivates the viewer, has the ability to move the person, can elicit action, and can help build a great brand.
Going digital used to be as simple as moving from print to web, then the world became multi-screen, from computers to laptops, from phones to watches, and now the digital experience is moving to the physical world of business , hotels, restaurants, even cars, making the digital world merge with the physical world just as it happens with augmented reality or virtual reality. Design and aesthetics have never been more important. I believe that the technology of content creation, video graphics, mobile apps, and experience design is more complex than ever and the speed with which everyone needs to create content is accelerated as well as being delivered significantly faster.
Giving content to the right person in the right place at the right time requires data. We need information that leads us to make smart decisions that allow us to create highly personalized content and relevant experiences.
Robots will never be able to do great marketing because they don’t have our intuition, which can’t be replaced, but we can use the power of computing to work faster and smarter to accomplish great things. I believe we can make great things happen.
It’s time for you to ask yourself some questions. Is your company ready to compete in the age of digital experience? Or are you at risk of being traded for someone who moves faster? Are you putting the customer at the forefront and at the center of the experience in everything we do? Or are you still thinking of different channels as different silos? Do you have the right technology platform to power these great digital experiences? Or is technology on the way?
I believe that today we have the power to do everything we imagine, and that is what we do.
We are that company that helps you at every stage of this great digital experience, from how it is created to how it impacts and generates results. We want to be the company you trust as a partner to make this great digital experience happen.
Frankie Bridge
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whoiscall
Thx