Britannia
Britannia
About the project
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About the project
Development and execution of social media and point-of-sale positioning strategies for Invervenca2020, the exclusive distributor in Venezuela of the "Britannia" brand of cookies of Indian origin, a leading company in its sector with over 100 years of history and a presence in over 60 countries.
We devised a series of strategies to make the product known to the Venezuelan public, obtaining solid acceptance and accompanying the digital positioning strategy, after conducting extensive research to understand the essence of the brand and its products.
together with a point-of-sale positioning strategy.
Biggest challenges.
Our development included photo shoots, market research, creation of positioning and sales strategies, strategy execution, publication design, management of ADS in digital channels, community management, and sales accompaniment management.
as well as collection.
