{"id":10182,"date":"2022-09-22T15:08:51","date_gmt":"2022-09-22T19:08:51","guid":{"rendered":"https:\/\/deerswipe.com\/la-psicologia-del-color-y-su-importancia-en-la-narracion-de-historias\/"},"modified":"2024-08-16T20:12:12","modified_gmt":"2024-08-17T00:12:12","slug":"la-psicologia-del-color-y-su-importancia-en-la-narracion-de-historias","status":"publish","type":"post","link":"https:\/\/deerswipe.com\/es\/la-psicologia-del-color-y-su-importancia-en-la-narracion-de-historias\/","title":{"rendered":"La psicolog\u00eda del color y su importancia en la narraci\u00f3n de historias."},"content":{"rendered":"\t\t
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Los colores nos rodean; estamos en constante interacci\u00f3n con ellos; y, sin importar el campo en el que trabajemos, tienen un impacto mayor o menor en nosotros y en lo que hacemos.<\/p>\n

Por supuesto, hay sectores como la psicolog\u00eda, el dise\u00f1o, la arquitectura y el marketing donde los colores tienen una relaci\u00f3n directa. Pero tambi\u00e9n es importante manejar al menos nociones b\u00e1sicas del tema en sectores como la ingenier\u00eda, la fotograf\u00eda y la cinematograf\u00eda, la redacci\u00f3n publicitaria e incluso la narraci\u00f3n de historias. Conocer el significado de cada color y lo que transmite puede ser una herramienta muy poderosa a la hora de transmitir un mensaje no verbal.<\/p>\n

\n
\"\"\n
No se trata solo de comunicaci\u00f3n con otros.<\/figcaption>\n<\/figure>\n<\/div>\n

Y si no me crees que manejar los colores correctos es algo necesario para la narraci\u00f3n de historias, te recomiendo el art\u00edculo “El color como personaje principal en Breaking Bad” de Picnic-Media, donde se hace un an\u00e1lisis profundo del uso de los colores en esa obra.<\/span><\/span><\/span><\/p>\n

Volviendo al punto en el que est\u00e1bamos, me gustar\u00eda enfatizar lo importante que es para un especialista en marketing tener un conocimiento profundo del tema. Claro, cuando se dice esto, a muchos les viene a la mente: “Por supuesto que es necesario para el branding,” pero no es solo necesario cuando se trabaja en la identidad visual de una marca. La psicolog\u00eda del color est\u00e1 involucrada en temas como el dise\u00f1o UI\/UX, que es la base fundamental del PLG (crecimiento liderado por el producto), la tendencia actual en cuanto a marketing efectivo, junto con la publicidad BTL (below the line).<\/span><\/span><\/span><\/p>\n

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Tener una herramienta tan amplia como los colores, que pueden transmitir informaci\u00f3n de la misma manera que un jingle, un aroma o una tipograf\u00eda, abre casi infinitas posibilidades cuando se utilizan.<\/span><\/span><\/span><\/p>\n<\/blockquote>\n

Para no hacer m\u00e1s extenso este art\u00edculo, te dejo como recomendaci\u00f3n el libro “La Psicolog\u00eda del Color” de Eva Heller, donde se trata el tema a fondo. Considero que el libro es tan bueno que est\u00e1 en mi lista de libros que todo especialista en marketing deber\u00eda haber le\u00eddo al menos una vez.<\/p>\n

Sin m\u00e1s que decir, espero que hayas disfrutado del art\u00edculo y, si te fue \u00fatil, por favor comp\u00e1rtelo con todos aquellos profesionales que creas que tambi\u00e9n necesitan saber sobre la importancia de los colores.<\/span><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\tMiguel Alejandro\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tI like to talk especially if it's about technology, finance, blockchain or geek stuff.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Los colores nos rodean; estamos en constante interacci\u00f3n con ellos; y, sin importar el campo en el que trabajemos, tienen un impacto mayor o menor en nosotros y en lo que hacemos. Por supuesto, hay sectores como la psicolog\u00eda, el dise\u00f1o, la arquitectura y el marketing donde los colores tienen una relaci\u00f3n directa. Pero tambi\u00e9n es importante manejar al menos nociones b\u00e1sicas del tema en sectores como la ingenier\u00eda, la fotograf\u00eda y la cinematograf\u00eda, la redacci\u00f3n publicitaria e incluso la narraci\u00f3n de historias. Conocer el significado de cada color y lo que transmite puede ser una herramienta muy poderosa a la hora de transmitir un mensaje no verbal. No se trata solo de comunicaci\u00f3n con otros. Y si no me crees que manejar los colores correctos es algo necesario para la narraci\u00f3n de historias, te recomiendo el art\u00edculo “El color como personaje principal en Breaking Bad” de Picnic-Media, donde se hace un an\u00e1lisis profundo del uso de los colores en esa obra. Volviendo al punto en el que est\u00e1bamos, me gustar\u00eda enfatizar lo importante que es para un especialista en marketing tener un conocimiento profundo del tema. Claro, cuando se dice esto, a muchos les viene a la mente: “Por supuesto que es necesario para el branding,” pero no es solo necesario cuando se trabaja en la identidad visual de una marca. La psicolog\u00eda del color est\u00e1 involucrada en temas como el dise\u00f1o UI\/UX, que es la base fundamental del PLG (crecimiento liderado por el producto), la tendencia actual en cuanto a marketing efectivo, junto con la publicidad BTL (below the line). Tener una herramienta tan amplia como los colores, que pueden transmitir informaci\u00f3n de la misma manera que un jingle, un aroma o una tipograf\u00eda, abre casi infinitas posibilidades cuando se utilizan. Para no hacer m\u00e1s extenso este art\u00edculo, te dejo como recomendaci\u00f3n el libro “La Psicolog\u00eda del Color” de Eva Heller, donde se trata el tema a fondo. Considero que el libro es tan bueno que est\u00e1 en mi lista de libros que todo especialista en marketing deber\u00eda haber le\u00eddo al menos una vez. Sin m\u00e1s que decir, espero que hayas disfrutado del art\u00edculo y, si te fue \u00fatil, por favor comp\u00e1rtelo con todos aquellos profesionales que creas que tambi\u00e9n necesitan saber sobre la importancia de los colores.<\/p>\n","protected":false},"author":29,"featured_media":8093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","_bos_mb_destination":[],"footnotes":""},"categories":[100,98],"tags":[],"class_list":["post-10182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creatividad","category-negocios"],"yoast_head":"\nLa psicolog\u00eda del color y su importancia en la narraci\u00f3n de historias. | Deer Swipe<\/title>\n<meta name=\"description\" content=\"Colors surround us; we are in constant interaction with them; and regardless of the field in which we work, they have a greater or lesser impact on us and on what we do.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/deerswipe.com\/es\/la-psicologia-del-color-y-su-importancia-en-la-narracion-de-historias\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La psicolog\u00eda del color y su importancia en la narraci\u00f3n de historias.\" \/>\n<meta property=\"og:description\" content=\"Colors surround us; we are in constant interaction with them; and regardless of the field in which we work, they have a greater or lesser impact on us and on what we do.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/deerswipe.com\/es\/la-psicologia-del-color-y-su-importancia-en-la-narracion-de-historias\/\" \/>\n<meta property=\"og:site_name\" content=\"Deer Swipe\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/deerswipe\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-22T19:08:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-17T00:12:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/deerswipe.com\/wp-content\/uploads\/2022\/09\/color-theroy1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Miguel Alejandro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@deerswipe\" \/>\n<meta name=\"twitter:site\" content=\"@deerswipe\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Miguel Alejandro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/deerswipe.com\\\/es\\\/la-psicologia-del-color-y-su-importancia-en-la-narracion-de-historias\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/deerswipe.com\\\/es\\\/la-psicologia-del-color-y-su-importancia-en-la-narracion-de-historias\\\/\"},\"author\":{\"name\":\"Miguel Alejandro\",\"@id\":\"https:\\\/\\\/deerswipe.com\\\/es\\\/#\\\/schema\\\/person\\\/3b29ccd523d15d075640cc556917a174\"},\"headline\":\"La psicolog\u00eda del color y su importancia en la narraci\u00f3n de historias.\",\"datePublished\":\"2022-09-22T19:08:51+00:00\",\"dateModified\":\"2024-08-17T00:12:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/deerswipe.com\\\/es\\\/la-psicologia-del-color-y-su-importancia-en-la-narracion-de-historias\\\/\"},\"wordCount\":426,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/deerswipe.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/deerswipe.com\\\/es\\\/la-psicologia-del-color-y-su-importancia-en-la-narracion-de-historias\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/deerswipe.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/color-theroy1.jpg\",\"articleSection\":[\"Creatividad\",\"Negocios\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/deerswipe.com\\\/es\\\/la-psicologia-del-color-y-su-importancia-en-la-narracion-de-historias\\\/\",\"url\":\"https:\\\/\\\/deerswipe.com\\\/es\\\/la-psicologia-del-color-y-su-importancia-en-la-narracion-de-historias\\\/\",\"name\":\"La psicolog\u00eda del color y su importancia en la narraci\u00f3n de historias. | Deer Swipe\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/deerswipe.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/deerswipe.com\\\/es\\\/la-psicologia-del-color-y-su-importancia-en-la-narracion-de-historias\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/deerswipe.com\\\/es\\\/la-psicologia-del-color-y-su-importancia-en-la-narracion-de-historias\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/deerswipe.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/color-theroy1.jpg\",\"datePublished\":\"2022-09-22T19:08:51+00:00\",\"dateModified\":\"2024-08-17T00:12:12+00:00\",\"description\":\"Colors surround us; 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